The UK's Competition and Markets Authority (CMA) could have greater scope to address consumer detriment stemming from "digitalisation", such as the harvesting of personal data or personalised pricing, under plans it has put forward for the government to consider.

https://www.out-law.com/en/articles/2019/february/consumer-at-heart-of-cma-proposals/?utm_source=Emerge&utm_medium=Email&utm_content=c6ff5f7e-462a-4dab-878b-daf95e385243