Amidst the growing prevalence of food frauds in the industry, including deliberate substitution of ingredients, misleading consumers with false claims, and disruptive labeling, consumers have become skeptical about the authentication of food products meant to serve specific demands, such as vegan, free-form, organic, and others.
https://uk.finance.yahoo.com/news/global-food-authentication-testing-market-164100548.html?soc_src=social-sh&soc_trk=tw