Eight years ago my business partner, Anthony Miller, first introduced the term MOWMAT – ‘Meals on Wheels Masquerading as Tech’ to describe the likes of Just Eat and Deliveroo. But since then we have had all manner of companies ‘masquerading as tech’ such as Cazoo ‘Used car dealer masquerading as tech’’, The Hut Group ‘beauty products retailer masquerading as tech’. I could go on and on…

https://www.techmarketview.com/ukhotviews/archive/2022/11/19/failure-is-normal-but-failure-by-fraud-is-not-ok