Fraud Measurement: Online retailers’ duty of care to elderly customers

21 Sep 2020 2:31 PM | Anonymous member (Administrator)

Recent months have seen an unusual phenomenon emerge – the elderly and digitally reluctant customer. While online retailers can prepare for, and target, shoppers who don’t know about them yet or who usually shop with competitors, the section of customers who come to them almost against their will are trickier to plan for if it’s a segment you’re unused to serving.

https://www.essentialretail.com/comments/online-retailers-duty-of-care/#.X2hiqg2Nt8U.twitter


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