Online adverts are using celebrity names and pictures such as Martin Lewis to scam people out of thousands of pounds.
Analysis of Action Fraud data by Money Saving Expert revealed celebrities are being used to falsely endorse cryptocurrency, investing and retirement planning schemes, often marketing it as a way to “get rich quick”.
https://www.ftadviser.com/investments/2024/07/10/scammers-using-celebrity-ads-to-defraud-people-of-millions/