Black Friday may only be just behind us, but already the Boxing Day sales will be front of mind for retailers looking to end 2020 on a high. And it’s critical for retailers to find and take advantage of every opportunity this holiday season, especially online. Last year, Brits spent £100 billion during the holiday shopping season. With coronavirus depressing in-person shopping opportunities and more than 4,200 stores closing in the UK alone during 2020, the retail industry has had to transform as we ditch our cars for our keyboards.