UK small businesses are underestimating the impact a cyber attack could have on their reputation and must take steps to protect it, according to the findings of the Small Business Reputation and the Cyber Risk report, by the Government’s Cyber Streetwise campaign and KPMG. What’s clear is that protecting business’ data not only helps secure reputation, but puts small businesses in a strong and competitive position to offer the service that customers now expect. Companies failing to adequately protect their data from cyber breaches don’t just put a few documents at risk. Losing valuable data can have a lasting and devastating impact on a company’s finances, customer base, ability to grow – and ultimately its reputation.

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